The Proven Power of Tremor
Dawn Direct Foam
This example illustrates a truly disruptive message + our Vocalpoint panel = Business success.
The results: Test market volume increased more than 90% vs. control!
The Dawn Brand aspired to lead innovation in a highly competitive category with the launch of Dawn Direct Foam. They approached Tremor about using Vocalpoint, Tremor's women with kids panel, to generate awareness of Dawn Direct Foam and drive excitement about the new foam technology. (more)
Iams Smart Puppy
This is an example of a positive halo effect, where a campaign focused on part of the brand (Puppy Food) can drive results of the overall brand.
The results: Smart Puppy case and dollar grew volume vs. control.
Tremor worked closely with the Iams team in developing a WOM program that would drive trial of their new product, Smart Puppy. The program was implemented as a test in three cities (involving 7,500 connectors) and measured vs. control markets. Connectors who own dogs as well as those who do not participated, based on Tremor's learning that consumers do not have to have direct experience with a product to feel comfortable talking about it; what they do need is a compelling reason to share news about the product within their social network. (more)
Folgers Simple Smooth
This example demonstrates the power of getting the brand’s message, coupled with a creative execution to the connectors…the results speak for themselves. As a matter of fact, this was one of the first programs we measured beyond our standard 12 weeks post. We measured for 18 weeks post and continued to see positive results.
The results: Purchase intent increased in test markets vs. decreased.
The Folgers Brand launched Simply Smooth to target consumers who have cut back on coffee due to sensitive stomach issues. The Brand and Tremor team agreed the new product would be highly talkable. The overall objective was to increase national sales of Folgers Simply Smooth and the overall brand. The program ran during the holiday season, which enabled the team to get really creative with the execution of the amplification tools. (more)
Herbal Essences
Consumer insight generating research helps Tremor create winning concepts.
The results: National volume increased vs. prior year!
The Herbal Essences Hair Color Brand partnered with Tremor to help them initiate trial for their hair coloring products among "Young Expressionists" -- largely female consumers between 15 and 24 years old. These consumers are generally under-represented in the category and use hair coloring products primarily as a means of self expression. Specific objectives included building trial and awareness as well as increasing key equity ownership and the influence of use through a friend. (more)
Tremor’s unique approach to word of mouth marketing really got Teens talking about Milk. More importantly, we were able to measure big increases in consumption in test vs. control markets. This is the perfect complement to traditional media channels.
Tom Nagle
Senior Vice President, International Dairy Food Assoc.
