The P&G Tremor Advantage

Science, Scale and Measurement are the three key elements of our WoM leadership and business building results.

Science

Connectors

Tremor's connectors are not your average consumer. Our connectors have social networks 5 to 6 times larger than normal. Connectors have a propensity to talk, are highly influential, and amplify YOUR product's message across their networks of friends, family, co-workers and acquaintances.

Message

Tremor has the capability to reveal and develop a shareable, talkable message that is easy for connectors to share among friends and family. Our methodology for message creation uses cognitive science to create messaging that travels.

Pre-market Testing

We decrease risk by developing and testing your product's concepts and messages before going to market. We can select the "best" message to go to market to build your business, both in terms of advocacy and amplification.

Scale

Panel Size

We have relationships with 350,000 Mom connectors who want to hear about exciting new brands and brand benefits. Their ability to connect helps your brand message reach a significant share of your target audience.

Message Diffusion

Our panels are national in scale allowing us to do everything from regional test markets to national programs (most efficient) that can have a big impact on your brand sales.

Online and Offline

We utilize both offline and online components to reach as many people as possible. We have proven results that show the combination of offline and online deliver the best and most efficient results for your brand.

Measurement

Pre & Post, Quantifiable Business Results

Unlike many programs that just tell you how many people you sampled or estimate a number of impressions, we measure pre and post so we can demonstrate REAL, MEASURABLE results. We can measure sales improvements, product awareness and market penetration as a result of your company running a WoM marketing program. The result -- successful campaigns where we can show you the positive ROI for your brand.